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New SEAT Ochate
Agency: 14 agency
Art: Laura Grandio
Year: 2018
For the 2018 Halloween campaign, we replicated the campaign that was carried out to find a name for the SEAT Tarraco in a version for non-living people.
At SEAT you can find a car to suit your needs, whether it's to take your whole family or to get around the city. And if you're a ghost or another kind of being, that's fine too.
We let the target audience choose the name.
Users could submit their proposals through a form and pretend to be ghosts, poltergeists and other beings.

But SEAT did not choose the name.


On November 1st, we discovered the New SEAT Ochate.

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